The problem
The redesign initiative was prompted by a significant user abandonment rate of 78% of new visitors left the site within just five seconds. To address this challenge, we focused on revamping the site with a content-driven approach. The JCK Online Paywall is a customizable and flexible solution, tailored to meet the specific needs of the JCK website and its audience. It includes essential features such as user account management, seamless payment processing, and robust analytics to monitor subscription activity. Overall, the JCK Online Paywall project is designed to provide a secure and convenient gateway to premium content and services, while simultaneously driving sustainable revenue growth for the company.
Personas
To drive informed design decisions, I conducted a competitive analysis, facilitated a workshop with customers to uncover their true pain points and objectives, and developed data-driven personas that effectively capture their stories. These personas were built using real data. Some of the key goals identified include:
• Staying up to date with the latest fashion and jewelry trends
• Finding unique and affordable jewelry pieces to enhance her collection
• Connecting with other fashion enthusiasts to exchange insights and recommendations
Objectives
Provide high-quality, exclusive content: The premium content behind the paywall must be exceptional, delivering real value to users. This includes in-depth reporting, comprehensive analysis, and exclusive insights that cannot be found elsewhere.
Offer a seamless payment experience: The payment process should be straightforward and intuitive, with clear pricing details and transparent billing practices. This ensures that users feel confident and secure, knowing they are receiving fair value for their investment.
Sitemap
Wireframes
The design was crafted by organizing data into content containers tailored to each section of the site. Additionally, we integrated some of the year’s most significant events into the design to boost the site’s SEO, as individual event pages tend to rank higher than the main JCK site.
Desktop Design
Paywall System
